By: Varlene Guischard, Marketing Officer, Arthur Lok Jack Global School of Business
The Urban Dictionary defines “ganjanomics” as the economic study of the arcane market for the demand and supply of marijuana. I would like to take this definition a bit further and define “ganjanomics” as the quantitative and qualitative study of the economics potential of the herb genus cannabis. At a parliamentary sitting in May 2018, Independent Senator and former Senior Lecturer in Economics at UWI St. Augustine, Dr. Daneshwar Mahabir made a case for the decriminalization of marijuana in Trinidad and Tobago and stated that the government should allow patients to use of medicinal marijuana as a means of earning revenue in the drive to help to diversify the economy. Dr. Mahabir went on to point to the fact that five Canadian firms involved in the medicinal marijuana had a market capitalization of Can $15 billion or TT$80 billions. More significantly he noted that these firms got there “seed” capital from the Caribbean but if they were conducting their operations here they would be “cutting a jail”.
While the brain of a business is the finance department, the heart of the business is the marketing department which pumps oxygen and the necessary nutrients to every other body part. Unlike the old times, marketing no more deals only in the communication of the product to the consumers. The activity is now found in every aspect of the business. One should not turn a blind eye to the importance of marketing as marketing fuels both the external and internal activities of the business today.
Hello, my name is Danielle Dumas. I am currently a Manager in the Transaction Services Department at Ernst & Young (EY).
The world of business is rapidly changing and your professional survival will depend on how adaptable and equipped you are to perform and achieve outstanding results. Are you prepared? Can you afford to wait? Top recruiters will confirm that the right MBA experience will improve your chances of landing your dream job while enhancing your skills to succeed in the ever-changing local and international business landscape. What should you consider?
By: Dr. Balraj Kistow, Lecturer and Programme Director, Arthur Lok Jack Graduate School of Business, The University of the West Indies.