By: Varlene Guischard, Marketing Officer, UWI-ALJGSB
While the brain of a business is the finance department, the heart of the business is the marketing department which pumps oxygen and the necessary nutrients to every other body part. Unlike the old times, marketing no more deals only in the communication of the product to the consumers. The activity is now found in every aspect of the business. One should not turn a blind eye to the importance of marketing as marketing fuels both the external and internal activities of the business today.
Hello, my name is Danielle Dumas. I am currently a Manager in the Transaction Services Department at Ernst & Young (EY).
The world of business is rapidly changing and your professional survival will depend on how adaptable and equipped you are to perform and achieve outstanding results. Are you prepared? Can you afford to wait? Top recruiters will confirm that the right MBA experience will improve your chances of landing your dream job while enhancing your skills to succeed in the ever-changing local and international business landscape. What should you consider?
By: Dr. Balraj Kistow, Lecturer and Programme Director, Arthur Lok Jack Graduate School of Business, The University of the West Indies.
Feeling stuck in analysis paralysis? Contemplating pursuing your Masters or Doctorate degree but still unsure whether you should take the plunge?