Nothing is more embarrassing to you or your organisation than an introduction gone wrong at a business meeting. Whether you are meeting someone in person for the first time, or sitting down for another round of discussions, consistent business etiquette is key to maintaining relationships and increasing your bottom line.
A former foreign business client of mine (let’s call him Jeffrey for the sake of anonymity) lost a business deal worth US $450,000 with another foreign company after taking a face-to-face meeting. Why?